Do you know how your value proposition solves customer problems? The pains they have, how it enables people to get things done?

Another key tool developed by Strategizer, the value proposition canvas helps a business zero in on the value they deliver to customers. For you, becoming CEO of your Career, it is about uncovering the next level of detail about the value you bring to customers.

The value proposition canvas focus on six key aspects of the value proposition and customer segment elements of the business model canvas.

Customer segments

What are your customers jobs to be done? What are their pains, the things that block them from getting their jobs to be done, done? What are the gain creators? The things that will enable them to get the job done?

Value proposition

What are your products and services? What are the gain creators you have, that align with your customers gains? What are the pain relievers for your customers pains? How do you enable your customers get their jobs to be done, done?

Activities

If you want to figure out the value you have been creating in your career so far. Try out these couple of activities.

By understanding this next level of detail, you will be better placed to win work with the customers you want to serve and in the end you will be able to fill out your own value proposition canvas:

Want some help?

Do you want some help developing your value proposition canvas? Help unpacking yourself and your customers. Find me on socials and shoot me a message.